For the fifth consecutive year RAYMOND WEIL were the Official Watch of the BRIT Awards to cement this legacy every year a limited edition RAYMOND WEIL watch is created and presented to those involved including performers, presenters and winners.

Backstage in a green room hidden behind a bookcase, much akin to something from Narnia, the RAYMOND WEIL team had a busy evening putting watches on the wrists of everyone from Keith Lemon, (right), to BRIT Award performer Florence Welsh to Harry Styles from One Direction.  I even got to mingle with the celebrities sitting down to dinner to present Ed Sheeran with his watch at his table.

Prior to the BRIT Awards evening we ran an incentive for RAYMOND WEIL stockist staff to win one of ten tickets to the BRITs.  These 10 lucky winners were brought to London and got to stay in a luxury hotel, they were taken to the BRIT's, (at the O2 Arena), in a stretch hummer and spent the evening being wined and dined and enjoying the show from prime position seating later joining the BRITs after party to dance into the early hours.  I think it is safe to say they had an excellent night!!

Next time you see a picture of Coldplay, Bruno Mars, Olly Murs, Florence and the Machine, Blur, Emeli Sande, Rizzle Kicks, pretty much anyone who's anyone, check out their wrist and see if they are wearing the latest limited edition RAYMOND WEIL BRIT's Freelancer watch.

For more backstage pictures click on the RW Photo Gallery and for information regarding the RAYMOND WEIL Freelancer range please click here