The guest list included stars such as Kylie Minogue, Sir Tom Jones, Tinie Tempah, Jessie J, Andrew Lloyd-Webber, Emeli Sande, Conor Maynard, Alfie Boe, Jo Whiley, Annie Mac and Peter Kay who was chosen by Michael Buble to present his award.
In typical fashion the event kicked off with a Champagne reception for the guests while I camped out in the media room awaiting the stars for the red carpet. Once the celebrities had done the rounds of interviews, posing in front of the sponsored branded boards and been briefed on the proceedings everyone was able to take their place and enjoy the sumptuous three-course lunch while the Awards began.
First up on stage was Alfie Boe to present Laura Wright with the Classical Award, one which he had won himself the previous year. Next up Sir Tom Jones who presented Jessie J with the Best British Act Award, Jessie thanked Tom by calling him ‘Bruv’. Jessie stayed on stage as she was chosen by Sir Andrew Lloyd-Webber to present him with the Lifetime Achievement Award, she refrained from calling ALW ‘Bruv’. The last Award before the auction went to the pixie-sized pop idol that is Kylie Minogue who received the 25th Anniversary Silver Clef Award giving a very emotional speech! (I may have been a little emotional to be so close to the artist whose album was the first I bought. #80sgirl).
The interval is filled by an auction with gifts donated by the various sponsors of the event, it is always a fun affair with the auctioneer Nick trying to squeeze as much money he can from the celebrities and record label bosses. RAYMOND WEIL donated a limited edition Freelancer watch from this year’s BRIT Awards and a VIP night out at the O2 arena to see Jessie J perform, Jessie also kindly agreed to do a meet and greet and signed the watch box too. Nick begun the auction for our package and after a series of bids Mr. Michael Buble, on the table next to us, entered the bidding. To everyone’s delight Michael pushed the bids up to a very healthy amount before the person he was bidding against dropped out, Michael then continued to carry bidding against himself until he settled upon a £10,000 donation. Michael proved himself to be a very generous guy that day as he also bid a huge amount for a meet and greet with HIMSELF!
It was back to business after the auction as the second half of the Awards commenced, the Best Live Act award, which was voted for by the public, (I plumped for Coldplay), was won by McFly who thanked everyone via a video link. Next up was our award, the RAYMOND WEIL International Artist Award, which readers will know was won by Michael Buble. Our Brand Director Craig Leach joined Peter Kay up on stage to present Michael with his award however the presentation was held up slightly by a very funny ten minute comedy performance from Peter. Once Michael was on stage he and gave Peter Kay some vitty retorts as he proudly collected his award, he seemed a genuinely nice guy!
More awards followed including the Innovation Award which was handed by Tinie Tempah to Emeli Sande, yes she was wearing her Jasmine watch! Conor Maynard won Best Newcomer, Manic Street Preachers received the Ambassadors of Rock Award while Fat Boy Slim won the Icon Award!
It was such an amazing day made all the more special by the enthusiastic generosity from Michael Buble amongst many others resulting in a terrific amount being raised for the outstanding charity Nordoff Robbins.
Stay tuned for more photo's and video from the day!!!